Maximizing Your Promotions with Posh’s Marketing Tools

Effective promotion increases ticket sales and expands your event’s reach. Posh offers powerful marketing tools to help you track performance, optimize promotions, and boost conversions. Here’s how to make the most of affiliate management, tracking links, promo codes, SMS blasts, QR codes, Posh Playlists, and Mailchimp integration.

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Automate Promoter Payouts with Affiliate Management & Kickback

Kickback Offers

The Kickback feature allows you to track and pay promoters automatically based on ticket sales. This incentivizes promoters to drive purchases while streamlining payouts. (How to Set Up a Kickback Offer)

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Hosts & Tracking Sales Without Auto-Payouts

If you prefer to track sales manually, you can add affiliates as Hosts under Team Permissions. This allows you to monitor individual tracking links while managing payouts on your own terms. (Teams on Posh: Understanding Roles and Maximizing Efficiency)

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Get Free Exposure on Posh’s Explore Page

Ensure your event is listed on the Explore Page by enabling “Show on Explore” in your event settings. 23% of ticket purchases come from organic Explore traffic, providing free visibility to potential attendees.

Tip: The more RSVPs and ticket sales your event has, the higher it ranks on Explore.

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Track Marketing Performance with Tracking Links

Tracking links let you analyze how different marketing channels are performing.

How to Use Tracking Links Effectively:

How to Use Tracking Links Effectively:

• Attach tracking links to Instagram, Facebook, or email campaigns to measure clicks and conversions.
• Compare which platform drives the most sales and adjust your strategy accordingly.

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Promote Your Event with QR Codes

Every event on Posh generates a QR code that links directly to your event page. Find yours in Event Settings and use it to drive ticket sales.

Best Practices:

• Print QR codes on flyers, posters, or wristbands at partner venues.
• Display them in high-traffic areas like bars, coffee shops, and university campuses.
• Add them to merchandise or VIP sections for exclusive access perks.

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Re-Engage Attendees with SMS Blasts

Posh's SMS blast feature lets you directly message past attendees to drive ticket sales.

Tip: Pair SMS blasts with promo codes to create urgency.

Example Message:

"Hey {name} - we're offering 25% off the next 25 tickets! Use code POSH25 before they're gone!"

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Get Featured in Posh Playlists

Posh Playlists are curated collections of high-demand events promoted around key dates like Halloween, New Year's Eve, and major festival weekends.

Where Playlists Are Promoted:

• Email Campaigns
• SMS Notifications
• Push Notifications
• Paid Media Support

Want to be featured? Share your live event link with your Posh Business Partner when hosting an event around a major holiday or key date.

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Scale Your Marketing with Posh & Mailchimp Integration

Posh integrates with Mailchimp, allowing you to create targeted email campaigns for past and potential attendees.

Why Use Mailchimp?

• Send personalized emails to drive ticket sales.
• Automate reminders and event updates for higher engagement.
• Retarget previous attendees for upcoming events.

Step-by-Step Guide: Posh & Mailchimp Integration

Why These Tools Work

• Performance-Based Marketing – Only pay promoters when they generate sales.
• Optimized Strategy – Use tracking data to double down on high-performing channels.
• Direct Engagement – Reach attendees where they're most active—SMS, social media, and email.

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Start using these built-in marketing tools today to increase ticket sales and grow your event audience.

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