Boost Ticket Sales with a Complete Posh Organization Profile

By: Chelsea Alterman | 4 min read

Your Posh organization profile represents your event brand and community. A well-crafted profile increases visibility, builds trust with attendees, and drives ticket sales.

Did you know that profiles with social media links and branded visuals see significantly higher attendee engagement? Taking five minutes to optimize your profile can lead to higher conversions and stronger brand presence.

To update your profile, navigate to Profile Settings. See here for a quick how-to.

Your Profile is Your Posh Org Website

Your Posh profile acts as your public event hub, displaying all past and upcoming events in one place.

  • Public & Searchable – Potential attendees can discover your profile organically.
  • Always Up-to-Date – Unlike a static website, your Posh profile automatically updates with your latest events.
  • No Web Development Required – Direct all traffic to your profile for easy access.

💡 Pro Tip: Add your Posh profile link to your Instagram bio, Linktree, or email signature so attendees can find your events instantly.

Write a Bio That Hooks Your Audience

Your bio is the first thing attendees see when they visit your profile. Make it short, engaging, and clear.

Describe your events in 1-2 sentences. Example:

“Curating underground house nights at NYC’s most iconic venues, from the dark, intimate floors of Public Records to the high-energy rooftop sessions at Somewhere Nowhere.

Highlight what makes your events unique. What sets your brand apart?

Include a call-to-action (CTA). Example:

"Click Follow to get updates on our latest events."

Mention notable affiliations, residencies, or guest DJs.

Best Practice: Keep it concise—aim for 3-5 sentences max to maintain engagement.

Why Your Profile Matters

1. Brand Representation

A complete profile reflects your brand identity and attracts the right audience. Adding a bio, visuals, and social media links helps attendees connect with your event brand.

2. A Central Hub for Events

Your Posh profile serves as a landing page for all your events, making it easy to share and drive traffic to multiple listings at once.

3. Increased Legitimacy for Explore Page Visitors

Profiles with completed bios and visuals perform better on the Explore Page, where 10% of ticket sales originate. A strong profile creates trust and credibility, leading to higher conversions.

4. Consistent Visual Branding

Use high-quality profile and banner images that match your event branding. Consistency across your Posh profile, event pages, and social media strengthens brand recognition.

Examples of Great Profiles

See how top organizers optimize their profiles:

  • Sycamore Hospitality – Highlights event locations (NYC and Hamptons) and music genres (Deep House, Nu-Disco, Funk, Dance). Includes an Instagram link.
  • Souled Out Dates – Uses eye-catching flyers, links to media, and includes a concise event description.
  • Azure – Features high-quality visuals, a clear bio, and social media links for easy attendee access.

These profiles use strong branding, engaging visuals, and social media integration to stand out.

💡 Posh Verified Badge: Organizers who reach $100K+ in ticket sales can earn the Posh verification badge, increasing credibility and discoverability..

Take 5 Minutes to Build Your Profile

A few simple updates—adding a bio, linking social media, and uploading quality visuals—can significantly increase engagement and ticket sales. Take five minutes today to enhance your profile and grow your audience.

Table of Contents